DUH // Forever Lasting Moments

Client: Deutsche Umwelthilfe

Agency: Havas Düsseldorf

Media: Print // OOH

Date: 2020

79% of the plastic waste ever produced now sits in landfills—the majority being “single-use plastics.” The brief was to raise awareness of unneeded plastic items and make people understand how long plastic actually needs to decompose. To show the long-term impact that single-use plastics have on the environment, we put centuries of decomposing into perspective. Using actual iconic pictures from historical events, we show the single-use plastics hiding within, generating awareness that while the circumstances themselves created moments that are long-gone, the plastics are still here—and will be for centuries to come.

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