Citroën // Comfort Days
Client: Citroën
Agency: Havas Germany
Category: Radio
Date: 2018
Citroën is committed to building the most comfortable cars. That’s why there are regular “Comfort Days” – a dealer promotion with particularly favorable conditions. We advertised precisely this and the new Citroën C3 – with a radio flight.
CREDITS:
CCO Düsseldorf: Darren Richardson
ECD: Torsten Pollmann
Creative Director: Tobias Rabe
Copy: David Ulc, Tobias Rabe