#WeAreAllUkrainians // Lost Childhood

Client: #WeAreAllUkrainians

Agency: Havas Germany

Media: 360 Campaign

Date: 2025

‘All these children who looked at me like adults, who had aged twenty years in just a few weeks. Children who, I sensed, had lost all confidence in themselves. All these children had indeed lost their purity, their zest for life, their carefree nature – in short, their childhood.’

– Dr. Wladimir Klitschko, Kyiv–

TV Commercial

DOOH

CREDITS:

ECD Europe & CCO Germany: Eric Schoeffler
Creative Director: Tobias Rabe, Karsten Brommenschenkel
Copy: Jennifer Fowell
Art Direction: Albert Memet, Adriana Gudic

© 2025 TOBIAS RABE | Creative Director. All rights reserved.