JDI // Awareness Campaign

Client: Justdiggit

Agency: Havas Germany

Category: 360 Campaign

Date: 2021-2023

Justdiggit is regreening degraded land in Africa with cost-effective nature-based solutions to stop global warming. We created an awareness campaign for this purpose. Positive messages instead of doom and gloom: we wanted to inspire with every asset. Always with the right message, to the right target group at the right time. In this way, we reached many people efficiently and publicized the work of Justdiggit and the positive effect on the climate, people and biodiversity.

Case Film

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