ADH // The Big Shakeup

Client: Aktion Deutschland Hilft

Agency: Havas Germany

Category: Outdoor, Media, PR

Date: 2024

On February 6, 2023, several earthquakes shook the Turkish-Syrian border. Almost 60,000 people died, more than 125,000 were injured and millions lost their homes. The world immediately rushed to help. With donations, relief supplies and medical care. But as media interest declined, so did the willingness to donate. For „Aktion Deutschland Hilft“ – Germany’s largest relief coalition – we were asked to activate people in an unseen way that those affected still urgently need support. The primary goal was to generate donations in Germany. In addition, „Aktion Deutschland Hilft“ should be highlighted as the best partner for long-term commitment.

Case Film

Aktion Deutschland hilft_the big shake up_Caseboard

CREDITS:

ECD Europe & CCO Germany: Eric Schoeffler
Executive Creative Director: Michael Schöpf,
Walter Ziegler, Guido Eichhoff
Creative Direction: Tobias Rabe
Art Direction: Demyan Michnyuk,
Albert Memet, Julia Bürckel